We’re in the midst of a technological shift.
We expect our digital and physical worlds to align seamlessly, and we demand the same of the products and services we use too.
NEEEU is the handshake in the middle. We bring digital and physical realities together, along with a deep understanding of how upcoming technologies can be used to address people’s needs and desires.
Just because we can doesn’t mean we should. Before we take on a project, we ask ourselves what impact it will have on society, the environment, and the wellbeing of people. At every step of our design process we check for possible, unintended consequences our proposed solutions might cause. We ask ourselves questions as specific as “could this feature be used for harassing marginalised groups?” to as broad as “Is this a problem worth solving?”
Designed to inform and influence Finnish policy makers, the “Virtual Forest” explores how current Forestry Management strategies are contributing towards climate breakdown. The 6 minute experience guides users through a hyper-real forest environment, combining verified science, creativity and domestic politics in one powerful story. Incorporating immersive information visualisation, this experience invites government officials to travel forward in time and discover how their actions shape the future.
We use a qualitative, human approach to gather meaningful insights. Some call it user research, although for centuries it was just called ‘being a good listener’. And it’s one of our favourite things to do.
In our first workshop at the Futurium (museum of the future located in Berlin), we observed how children were intimidated by the size and seriousness of the room. In response, we created an interactive system that playfully subverts the space. The installation can only be controlled by clapping, shouting or making noise. Children are encouraged to break social norms in the spirit of play
We believe the best way to test ideas is to make them tangible as early as possible. From rough paper prototypes or experiential videos to coded functional experiences, we love making.
This proof of concept was developed as part of a longer project exploring how mobile AR can enhance visitor interactions in museums. In just one week, we prepared a rough app and made a video by strapping a GoPro to a team member’s head. By prototyping it early, we were able to identify the nuanced design challenges that such a system would have to address in order to create a meaningful experience for museum visitors.
Learning from prototypes is how we turn good ideas into great products. So we place our prototypes in front of the people who will actually use them. Then we look, observe and listen... and keep iterating until we get it right.
During the Long Night of the Museums, we conducted a study using a high fidelity prototype in a real life situation. The insights we gathered helped the museum team understand the behaviour of their visitors and better respond to their needs.
We do our best work in close collaboration with our clients. We find essential insights, co-create concepts and work through prototypes together. The result will not only be great design work, but a new way to look at what you do.
As we embarked on this collaboration to enhance the visitor experience within one of the most respected art museums in Europe, we wanted to help the curation team to rediscover how it feels to visit a museum for the first time. To do this, we transported our partners into an unexpected environment: the everchanging museum of nature. A.k.a. a local forest! Amidst the trees, we brainstormed ideas and grew to know each other. This challenging environment helped bring out fresh and original ideas from the team, and created a powerful spirit of playful collaboration that stayed with us all throughout the project.