Envisioning the Future of Mobility at Volkswagen’s Future Center

client: Volkswagen Germany


What do contextually aware technologies mean for the future of mobility?

Volkswagen Group’s Future Center Europe approached NEEEU to investigate how smart devices and automated vehicles might lead to revolutionary mobility services. We followed a comprehensive human-centred design process—combining field research, interviews, cultural probes, rapid prototyping and user testing to gain a deep understanding of people’s shifting behaviours around emergent mobility and technology trends. Together with Volkswagen Future Center, this journey brought us to an extensive and coherent vision of future mobility.