Client: Factory Berlin

Turning a room into a 360 interactive display

How can we help transform Factory Berlin—an already lively co-working space—into a place where creative energy is free to materialise? Together with Riverside Studios, we developed an immersive experience space with 360 audio visuals & real time interaction. A vibrant space where unexpected things happen.

You have to change your environment and change the questions you’re asking... and then all of a sudden you have a whole new world.

Moco Schiller (Director and Co-founder at NEEEU)

Injecting spaces with wonder

The 360 XR Room is an open interactive experience space, with immersive audio, visuals & interactivity. Located at the entrance of Factory Berlin, Görlitzer Park, the interactive experience premiered at Factory’s Creative Code event on May 29th 2019 and is now part of the on-boarding process for all Factory members.

As you enter through a set of authentic U-Bahn doors, the walls light up in a flurry of immersive animations that respond to your movements. You are handed a banana-controller—an homage to Andy Warhol—to navigate and unpeel through the layers of Factory network’s collective unconscious. Step inside and tear down the Berlin Wall. Take a ride on the Rainbow road. This is a platform not just for now, but adaptable for future collaborations with artists and makers from across the world.

For more on how NEEEU transforms spaces with playful interactions, see our dedicated portfolio.