The challenge: How can we provide a feeling of freedom, discovery and adventure through navigation while still guiding users to the final destination? Cycling can be a great way to explore the city, but getting from A to B in an unfamiliar place often means looking at maps on your phone more than at the world around you.
Enter HAIZE, a simple navigation tool for cyclists. It works like a compass, but instead of pointing north it points to your destination – giving you freedom to explore along the way. After a successful Kickstarter campaign, HAIZE began shipping in December 2017.