This project is an AR experience commissioned by Phonak to tease their new product Audéo Sphere Infinio. This hearing aid is the first one worldwide to use AI for emphasising that one conversation you want to listen to. We made this incredible effect the key magic moment of the app: by activating the DEEPSONIC™ chip, customers can experience the effect first hand.
We picked the most busy street crossing we could find, Shibuya in Tokyo, to make the incredible effect of the chip DEEPSONIC™ tangible. Instead of showing the scenario in a realistic way we visualise a world of sound: people’s chatter, engines revving, cars honking. By activating the chip in our Teaser users can sense the effect and both in visuals and audio: only the conversation you want to listen to stays.
Scan the QR-Code.
Open the App Clip.
Experience the effect!
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